Craig's 33 KG Transformation: How He Lost Fat, Built His Physique and Changed His Approach to Fitness

33kg dropped. Physique transformed. Confidence transformed.

But this isn't a 12-week transformation.

Craig's journey took 18 months of hard work, consistency and learning. And that's exactly why I'm so proud of it.

When Craig first came to me, he wanted to lose weight, improve his health and feel better physically. He was already experienced with training and had worked with online coaches before, but what he really needed was support, accountability and someone genuinely in his corner.

His goal wasn't just to lose weight and then put it all back on.

He wanted to understand how to lose body fat, build muscle and maintain his results long term.

And that's where the expert coaching came in.

We worked through different phases of fat loss, training, building muscle and maintenance, continually adjusting things around his life rather than expecting his life to fit around a rigid plan.

There were holidays. Family gatherings. Good weeks. Shit weeks.

And there were times when motivation wasn't there at all.

Craig had days of what he calls “sad brain” but he didn't allow his mood to dictate his actions.

He still showed up.

That's what changed his physique.

Not perfection.

Adherence. Accountability. Consistency. Communication.

Craig was honest with me, committed to the process and kept putting the work in, even when motivation disappeared.

His own words sum up the coaching perfectly. He said he immediately felt like he “wasn't just a number” and that I genuinely wanted to see him succeed.

That's important to me.

Because successful online coaching for men isn't about sending someone a generic training programme and leaving them to get on with it.

It's about understanding the person, their goals, their lifestyle and what's actually going to keep them moving forward.

Eventually, we set a bigger goal - a photoshoot.

For someone who openly admits he hates having his picture taken, this was a pretty big deal.

He absolutely smashed it.

And now we're into maintenance, with new improvements already set and an even bigger appetite to see what we can achieve next.

Craig has lost 33 kg, completely transformed his physique and, more importantly, learned how to maintain what he's achieved.

This is the biggest transformation I've seen as a coach, and I'm immensely proud of him.

He's a valued member of All Round Coaching, and I'm genuinely grateful I've been able to be part of the journey and even more excited that we're not finished yet.